One of the Leading Digital Disruptors in the $100B Global Floral Market
The Bouqs Co. is reinventing the $100B global floral industry, online and in-store. The company’s vertically-integrated model delivers fresher flowers, less waste, and industry leading customer loyalty. With a growing celebrity fanbase and America’s largest subscription program, The Bouqs Co. is launching 70+ new stores nationwide. This is your chance to invest in what will be the first national chain of floral studios.
Capturing the $18B US Flower Market1
3X Faster & More Efficient Delivery
The recipe for scaling a global brand is to leverage convenient retail locations, customer loyalty, and consistent quality. The Bouqs Co. is doing that with flowers. Our proprietary supply chain platform harnesses the power of subscriptions, ecommerce, and retail to cut the time from farm to home by 2–3X compared to traditional models. The result: fresher flowers and a premium experience customers love.
90% of our flowers
go directly from farm to consumer
1–4 day delivery
instead of the industry’s 12-day average
<2% product waste
compared to 40–60% elsewhere
45% more demand
unlocked by same day delivery
Traditional Model vs The Bouqs Model
Company News
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270 Million Stems Sold
The Bouqs Co. is already the world’s largest floral subscription business with repeat buyers spending $700+ per year. Their bouquets have been sold in Whole Foods, Macy’s and more, and in their own shops. Publications like Forbes, WSJ and Real Simple Magazine are huge fans and some have featured Bouqs alongside celebrities including Robert Herjavec and…..
Millions of orders per year
#4 highest-grossing-revenue4 Shark Tank company in history
One of the largest floral subscription business in the US
>100% YoY growth in counties with stores
$750K–$1.2M annual revenue per store
EBITDA positive technology-forward consumer brand
Leveraging Technology in Retail to Transform Floral Shop Economics
The Bouqs Co. is uniquely positioned to capture more market share by expanding same-day delivery and big ticket, high-margin event capabilities via retail expansion.
Retail Unlocks Rapid Growth for The Bouqs Co.:
Unlocks 45% of demand with same-day and next day delivery, 7 days a week
Greater customer lifetime value through high value weddings and events
Reduced customer acquisition costs
Ready-for- display arrangements at a higher Average Order Value
Each location is a profitable billboard with micro-fulfillment capabilities
The Bouqs Flywheel*
Key points are efficiency, sustainability and loyalty…
When it comes to speed, freshness, waste, pricing, and customer loyalty, we win by a wide margin.
Consumer-Centric
More than Just Pretty Flowers
Environmental Impact
- 40% lower transportation footprint vs. competitors
- 99% recyclable/compostable packaging, no wasted “empty space”
- Sustainable farming practices that use less water, energy, and chemicals
- Less than 2% waste in 2025 (vs. 40-60% industry average)
Societal Impact
- Support workers by only partnering with certified farms that follow responsible labor practices
- Year-round stability for growers through our subscription model
- Year-round stability for growers through our subscription model
- 65 direct jobs, 500 farm jobs, and 300 supply chain jobs created
- Better margins for farmers and greater economic stability for women in floriculture
UN SDGs
- We contribute to the UN’s Sustainable Development Goals, especially those focused on responsible production, decent work, and climate action.
Exclusive Investor Perks
• $350 gift card (7x $50 gift cards)
• Invites to exclusive investor events (TBD)
• $500 gift card (10x $50 gift cards)
• Invites to exclusive investor events (TBD)
• $500 gift card (10x $50 gift cards)
• Invites to exclusive investor events (TBD)
• After the first 10 – placards on the local store
• $500 gift card (10x $50 gift cards)
• Invites to exclusive investor events (TBD)
The Minds Behind Our Blooming Business
A proven brand builder and entrepreneur with deep experience in software, B2B SAAS, marketplaces, innovative media ventures and consumer products, John Tabis is Partner & Head of Venture Building at M13, a top tier VC in Santa Monica CA. At M13, John leads all incubation and Venture Studio efforts, building software businesses from scratch in partnership with Founders, Corporates and Celebrities.
Juan Pablo Montúfar is a flower farmer turned entrepreneur. He grew up in Ecuador, where he still resides with his family, and is responsible for managing relationships with overseeing floral operations for the Bouqs Company. Montúfar earned a B.S. in Biochemistry from the University of Notre Dame in 2000 and returned to complete his
MBA there in 2007. With a background that combines deep agricultural knowledge and a passion for sustainable business, Montúfar has helped shape The Bouqs Company into a leading player in the floral industry.
Kimberly Tobman currently serves as Chief Executive Officer and Board Member of The Bouqs Company. Tobman was a founding member of TechStyle Fashion Group (Fabletics, JustFab, ShoeDazzle & Savage X Fenty), and has spent more than 15 years launching, operating, and scaling brands from conception to reaching hundreds of millions in revenue. After serving as the original General Manager of Savage X Fenty, Kim joined The Bouqs Company as Chief Revenue Officer in 2018. Kim has also served as the first President of SKIMS and as an advisor to businesses in beauty, CPG and multi-brand retail. A life-long resident of Los Angeles, Tobman currently resides in the area with her husband and 2 children.
Frequently Asked Questions
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of The Bouqs Co. (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
What kind of shares are you issuing?
Common Stock
Where can I find the company’s SEC filings?
All of the company’s regulatory filings, including financial reports, can be found here: SEC EDGAR LINK
How much are you raising?
$5,000,000
How will I get a return on my investment?
Investing in startups is risky and there is no guarantee you will get a return on your investment. However, an exit opens up the opportunity where you could convert your shares into cash or a more liquid asset. Exits include going public, getting acquired by a larger company, or our company buying back shares. If the value of our company grows, then you have a higher potential of making a profit on your investment during one of these exits. Success will be measured in progress towards revenue. Future liquidation events could include acquisition or an IPO.
When will I receive my shares?
Shares will be rewarded after the investment funds clear. This typically takes around 3 weeks after investment.
When will I receive my investor perks?
Gift cards will be rewarded 45 days after the month end of when you invested. If you also qualify for merch and other benefits, you’ll receive communication at the same time about next steps on the additional items.
Are there higher fees if you invest via credit card vs. ACH?
No, costs are the same, regardless of how you invest.
How do you plan to use the proceeds from this funding round?
We’ve scaled The Bouqs Co. through sending beautiful farm fresh flowers to customers all over the US, and we’ve done this without meeting 40% - 50% of the demand in this category which is last minute orders. Retail, via stand alone and shops within partner stores allow us to deliver to customers today, tomorrow and 7 days a week, enhancing the customer experience, improving our site conversion and expanding our selling channels.
What is the current valuation?
$200,000,000
Why should I invest?
The Bouqs Co. is the only flower business that has the scale, consumer loyalty and brand awareness to have a national physical footprint. This is an opportunity to have a piece of a business that already has significant revenue and is on the fast path to exponential growth with our retail expansion. As a customer first business, it is the perfect time to welcome customers to play a part, and also make money, in our success.
What is the company's core business?
The Bouqs Co.’s core business is selling fresh, sustainably-sourced flowers through a vertically integrated, farm-to-consumer model.
Where are your headquarters located?
475 Washington Blvd. Marina Del Rey, CA
How many employees do you have?
62 Full time employees
Do you plan to expand internationally?
We are primarily focused on our national retail and same-day expansion to grow our ability to serve our existing customers and capture those who need flowers ASAP who we can’t serve today.
Can you share the roadmap for the next 3-5 years?
The Bouqs Co.’s 3-5 year roadmap focuses on expanding our national retail footprint. The company aims to grow our high-margin subscription base while integrating online and in-store experiences into a unified omnichannel model. Bouqs will scale the farm-to-consumer supply chain, leveraging technology to reduce waste, improve forecasting, and strengthen grower partnerships. We also plan to expand into weddings, events, and select international markets to diversify revenue. Across all initiatives, The Bouqs intends to differentiate through sustainability, freshness, and a vertically integrated logistics model.
Who is the main audience target for your product/service?
The Bouqs Co. is for anyone who needs flowers! To send as a gift, to add beauty to your home and as we continue our expansion through retail, for all occasions for when you need flowers such as weddings, funerals, events, etc...
Are you looking to partner with other companies?
The Bouqs Co. has previously partnered with businesses like Whole Foods Market, Etsy, Fandango, etc… and we currently have a signed deal to open upwards of 70 locations around the country with a national retailer and household name.